“Leveraging Artificial Intelligence (AI) in Personal Injury and Disability Management.” I’ve delivered presentations on this topic at the International Forum on Disability Management (IFDM) in Vancouver (BC), the Personal Injury Education Foundation (PIEF) Conference in Perth (Western Australia) and to audiences at online webinars and roundtables. While I could attend only a fraction of seventy-five or so sessions and hundred other presenters, what I’ve learned through my attendance and interaction with presenters, providers, and delegates (including injured workers) at these events has implications for everyone working in this field. Here are a few highlights related to AI in personal injury and disability management.
AI is everywhere …even if we are reluctant to admit it
Microsoft quotes an International Data Corporation (IDC)
study finding 70%+ of Fortune 500 companies have now use CoPilot in their
organizations (Ignite 2024: Why nearly 70% of the Fortune 500 now use Microsoft
365 Copilot November 20, 2024, Microsoft Hong Kong).
About 75% of knowledge workers worldwide are using AI in
their work (Microsoft and LinkedIn, 2024 Work Trend Index Annual Report, May 8,
2024 https://news.microsoft.com/2024/05/08/microsoft-and-linkedin-release-the-2024-work-trend-index-on-the-state-of-ai-at-work).
Use of AI by university staff ranges from 62% for sessional
staff to 81% for senior staff with academic staff at 75% (McDonald, P., Hay, S., Cathcart, A. &
Feldman, A. (2024). Apostles, Agnostics and Atheists: Engagement with
Generative AI by Australian University Staff. Brisbane: QUT Centre for Decent
Work and Industry. https://eprints.qut.edu.au/252079)
What I learned in presenting this information is that AI use
among professionals in personal injury and disability management is in its initial
stages. This is not to say personal injury and disability management (PI&DM)
professionals are unaware of AI’s potential. About a third of delegates I
encountered work employers who have implemented enterprise-wide AI solution
such as CoPilot or ChatGPT enterprise editions. What has been missing is the
direct and specific information they need to effectively use AI tools for their
specific tasks. Other delegates report overly restrictive prohibitions against
using AI at work, although many admit to simply using AI on their own
smartphones or laptops or on home computers. This last point is consistent with
the Microsoft/LinkedIn study that found 52% of people who use AI at work are not waiting for their employers to
catch up, are bringing using AI on their own devices, and are reluctant to
admit to using it for their most important tasks.
AI is pervasive in the PI&DM research and provider
community
Although some organizations are restraining or restricting
application of AI, the research community is applying the technology to significant
effect. One presentation at the IFDM demonstrated this effectively. “Using
Ensemble Random Forest Algorithms to Predict and Determine Return to Work
Intervention and Pathways” (Mohamad Amrizad Bin Ruslin & Nabilah Binti
Ahmad, presentation at IFDM 2024, Vancouver) might not have the catchiest title
but the results were exceptionally noteworthy.
Working for Malaysian Social Security Organization (SOCSO) –
PERKESO, the research focused on supporting workers with disabilities through
personalized Return to Work (RTW) interventions. The challenge is familiar to
every workers’ compensation and disability insurance program administration: to
optimize case management to reduce the duration and cost of rehabilitation
while increasing success rates. The research employs a collection of AI tools
to predict and recommend tailored RTW interventions based on individual worker
data (e.g., injury type, job demands, rehabilitation needs) at or near the
claim acceptance. The results demonstrated high predictive accuracy, increased
efficiency in allocating resources, and faster return to work. The researchers
also introduced their new work on
creating their own “official disability guide” based solely on Malaysian
disability cases. This makes sense; while quantifying “impairment” is standards-based
assessment, “disability” duration and impact are dependent on external factors
including access to care, employment law,
and societal acceptance.
Use of AI among providers to the personal injury prevention,
worker’ compensation, and disability insurance industries is advancing quickly.
Advanced analytics such as those demonstrated by Clara Optics provide risk identification
using AI’s assessment of unstructured data sources was a good example. Individual
claim alerts display when there are changes in sentiment, pain, medication, or psychological
impact.
Michelle Barratt for Arriba Rehab Management (RM) presented
their propensity model (Lean-On_Learning_Assistance-LOLA). This up-front AI
application accurately predicts worker risks, allowing RM to tailor service
delivery pathways in line with evidence-based protocols, resulting in improved
RTW outcomes, reduced case costs, and durations.
Amanda Johnston demonstrated the integration of AI into case
KINNECT’s CareLever platform of claims management systems. The Dashboard in their “Manage” module provides
case-specific, real-time status of outcomes and quality, client centricity, and
even file “hygiene.” One interesting
feature was the digitization of psychosocial questionnaire instruments such as
the ARIBA (Assessment of Risk for Interpersonal Violence or Abuse), DAS
(Depression Anxiety Stress Scales) and Fear Avoidance Belief Questionnaires
(FABQ): The Fear-Avoidance Belief Questionnaire. This method avoids the delay
between the time a case manager determines the need for such assessments and
the return of scored results by allowing for delivery to the client by SMS
messaging, automated scoring and return to the case manager.
Several presenters spoke about their implementations of AI
include CoPilot. Presenters and service providers
in the exhibition space demonstrated the power of leveraging AI to create
promotional and educational materials. For example, a complex regulatory-change
news release transforms into podcast discussing the changes through a
generative AI application; that’s a particularly powerful demonstration of
making information more accessible for certain learning styles. One service
provider now creates podcasts from curated RSS (really simple syndication) feeds
for their clients.
Functional assessments are always a challenge in PI&DM. In
countries such as Australia, where long distances may be involved, the
application of XTRA’s AI application to perform virtual measurements such as
range of motion from real-time video consultation sessions was impressive.
This power of AI to eliminate delays in the sequence of case
management events was evident several presentations and product demonstrations
I viewed at both the IFDM and PIEF conferences. PI&DM professionals can
help clients achieve the best outcomes when diagnostics, assessments, and
treatments occur without delay.
Compliance with prescriptions and medical instructions can
also lessen duration of disability. Several presenters and providers demonstrated
AI systems helping clients more actively participate in their treatment and
rehabilitation through SMS messaging and notifications to prompting medication use, exercises, symptom reporting, and appointment
attendance.
Dr. John McMahon (Navigator Group) presented his practical
application using machine learning in PI&DM. One application was Jin, an
avatar-based virtual claims examiner. While not perfect, the AI-driven Jin interacts
with clients, collects data, and can do so in more than one hundred languages. The
power and potential of this technology illustrates the breadth of where AI is
taking us.
Implications for PI&DM
These recent conferences and interactions with audiences on
AI illustrate the challenges and opportunities AI presents PI&DM. It is
evident that there is an explosion of work in the AI field but AI literacy
among professionals is lagging. A recent study found that more than 70% of
university staff and instructors were using AI in their work, but gaining their
knowledge about AI from friends, family, and YouTube videos. Informally, the
students and PI&DM professionals I encounter typically have experimented with
AI but lack fundamental understandings about this technology, its ethical uses,
and limitations.
Leadership in PI&DM organizations must make AI strategies
and guidelines a priority. They must also recognize that this is not a “one and
done” exercise. Whatever you decide, you will have to revisit your strategy
often.
Administrators have a tough task when it comes to AI. They
must adapt to the changing environment, select applications and products, while
maintaining privacy, confidentiality, and regulatory responsibilities. Even
these tasks require raising AI literacy levels throughout the organization. They
must recognize that restricting AI use is a futile effort. With 80% of knowledge workers already using AI, enabling
ethical, regulatorily compliant use is the only option. Gaining and sustaining professional
levels of AI literacy needed to achieve that will be an ongoing challenge in
terms of time, effort, and cost.
Individual practitioners need a professional level of AI
literacy in order to critically assess the AI tools they use and to understand
both the upstream use and downstream consequences of AI proliferation.
For educators, have similar challenges professionally. Raising
and maintaining our own AI literacy while incorporating AI into our courses to better
prepare PI&DM professionals is an immediate priority.
Final thoughts
A 2023 IBM publication concluded “AI won’t replace people,
but people who us AI will replace people who don’t.” To put this more directly for our profession,
AI will not replace PI&DM professionals, but PI&DM professionals who
use AI will replace those who don’t.
There is no avoiding what AI is bringing. Only increased AI
literacy among PI&DM professionals, administrators, leaders will optimize
the impact of AI for the clients we serve.
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